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FTBI, NIT Rourkela

BROCHURE REDESIGN

Time to Launch -

2 weeks

FTBI - Brochure Design

Overview

The Foundation for Technology and Business Incubation (FTBI), a thriving incubation center at the National Institute of Technology Rourkela, aimed to revitalize its brochure to better showcase its services and success stories. Liaisonit Studios was commissioned to redesign the extensive 50+ page brochure.

Challenges

  • Conveying FTBI's commitment to fostering innovation and entrepreneurship in a refreshed format.

  • Ensuring the brochure design was both informative and engaging to attract potential entrepreneurs and investors.

  • Completing the redesign within a tight deadline to align with an upcoming entrepreneurial summit.

Solutions

Content Strategy and Planning:

  • Analyzed the existing brochure to identify areas for improvement and new content to include.

  • Developed a structured content plan to cover FTBI's objectives, vision, focus areas, and success stories with clarity and impact.

Design and Brand Integration:

  • Crafted a contemporary design theme that aligned with FTBI's branding and the innovative spirit of NIT Rourkela.

  • Integrated vibrant visuals, infographics, and quotes from notable figures to make the brochure visually appealing and inspiring.

Efficient Project Management:

  • Utilized an agile design process, allowing for quick iterations and approvals.

  • Assembled a dedicated team to ensure various sections of the brochure were developed in parallel, optimizing the production timeline.

Quality Assurance and Delivery:

  • Conducted rigorous reviews at each stage of the design process to ensure high standards were maintained.

  • Implemented a streamlined review and feedback loop with FTBI to facilitate rapid iteration and finalization of the brochure.

Outcomes

  • Successfully delivered the redesigned 50+ page brochure ahead of schedule, enabling FTBI to distribute it at the summit.

  • The new brochure effectively highlighted FTBI’s role in nurturing startups, with engaging design elements that captured the center's dynamic environment.

  • Feedback from stakeholders was overwhelmingly positive, with many commending the brochure's ability to attract and inform its target audience.

Outcomes

The brochure redesign for FTBI by Liaisonit Studios was a strategic blend of compelling content and dynamic visuals that succinctly captured the essence of FTBI’s mission. The project not only enhanced the incubation center's presentation but also served as a critical tool in attracting innovators and investors, contributing to the center’s ongoing mission to foster entrepreneurship and technology development.

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