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  • Writer's pictureAnant Mishra

How to do Marketing in a post-pandemic world

Marketing is about a good story. For that story to become a hit, you need a face that represents your vision. Branding acts as the face of your company. It is about creating an image of your brand in the minds of the people. Your customers identify your product with the perception that is conveyed through branding. Branding is a means to pitch a customer, a dream that they would like to subscribe to.

Successful businesses have always been dependent on good branding and the trust they have earned from the customers. Business is about people and trust is its foundational unit.

These are testing times. Many businesses have been engulfed by the pandemic wave. To stand up with the test of time, your business must retain the trust of your customers and efficient branding helps your business just with that. The threat of high competition is making businesses highly aware of the promise of branding.

There are various means of going about effective branding. Remember that you need your business to have a competitive edge in the market.

Below is the list of some creative ways of branding for your business-:

Re-establishing your social media strategy

Social media can be a boon for your business. Social media presence is highly imperative for a business, especially if it’s a small business or a startup. They open you to a large pool of customers and ample opportunities at once. Traditional marketing can become redundant after a time, but social media marketing helps you connect to different communities, people and help your business to gain mileage. Besides social media could be the perfect way to showcase the personality of the brand, so that consumers find it relatable, evoking.

Attractive packaging-

Branding is about image perception. Your customers will identify with your company through your product packaging. Packaging must be beautiful and memorable enough to draw attention. Companies often don’t give much credit to the packaging of their product and allow themselves to lose potential customers due to any doubts they might have. So, do not look at packaging as merely a label with information, but try to make it attractive.

Start blogging about what you do-

Writing blogs about your business will give you a sense of authority in your industry. Termed as one of the effective branding ideas, blogging keeps your customers about your business operations. Keep posting some images or text to engage with your customers. Make sure that your post tries to solve queries related to your business. This will help your organization create a bond with your customers. Make sure that you use attractive images and texts in your blog so that it engages a lot of potential customers.

Create a unique logo

The logo acts as the face of your company. It is what attracts people to your brand. Business owners often take logos as merely a casual design and don’t give too much focus to it. People identify your perception with your logo. For ex- the logo of McDonald’s identifies itself as the face of the food industry. So, revisit your brand logo if you think the existing one is insufficient to create a lot of demand and attract customers.

Promote through e-mail marketing

Try to include E-mail marketing in your promotional strategies. Create professional E-mails wherein you could send information or updates about your products and services, and also engage with your customers via feedback.

Branding is about creating perception and selling your trust. While doing branding, use a lot of attractive texts, images, and blogs to engage with your customers so that you can build a relationship of trust and easily convey your message.

Every business organization has one main priority, which is to earn profits. Most small businesses want to increase their market visibility, position, and competitiveness.

Marketing strategies help in increasing the growth of your business. Efficient marketing strategies are those that attract a specific target audience; focus on the needs and desires of the customers; deliver the desired result within budgetary and operational constraints.

These are some of the effective marketing strategies-:

  • Market positioning- Good marketing strategy involves targeting a specific audience. An effective market positioning strategy allows you to know your customers, consider different approaches to attract them. If your strategy involves a general market, it may get confusing since there are different types of customer perceptions. If your company focuses on a specific target, it gives you a better understanding of the customer’s requirements, needs, and desires which helps in achieving the business objectives.

  • Content marketing- Content marketing and blogging give you authority over your business. This is a strategic approach that helps in distributing relevant information about your business prospects. It helps in attracting customers while engaging with them through the medium of social media.

  • Social media marketing- In today’s scenario when everything has gone digital, social media marketing plays an imperative role in promoting your product or service. Social media marketing helps in providing content to the users they want to see or share through the medium of the internet. Search engine optimization increases the relevancy of the search results within these portals, which in results increase the market efficiency.

Looking for effective marketing strategies will always prove worthy for your organization. The most successful market strategies are those which have resulted in the best return on investment. If you are a small business entity, you must instill strong marketing campaigns to ensure long-term success.

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