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  • Writer's pictureAnant Mishra

The Future of Digital Marketing - 2021

The coronavirus pandemic has had a scathing effect on all the businesses around the world. It's a year like never seen before, with all the marketers scrambling to keep up with the new digital trends in the market.

With lockdowns happening worldwide, the marketers faced many brunts and unprecedented uncertainty that comes with it. The vision is for marketers to scrutinize all the movements, weaknesses, goals, performances, and key performance indicators to quickly adapt to new strategies to strive in the market again.

Most inspiring trends of the year 2021 to give you an edge over your competitors-:

  • Increase engagement- calculated by the likes, dislikes, and views on the web page, you can decide if the content you are providing is reaching the correct audience or not. Asking different opinions on the quality of content and highlighting social initiatives is a great way to create traffic and increase engagement.

  • Voice and search engine optimization- while no one can deny that digitalization has a tremendous effect on social media marketing, still, the top search of your company marginally increases your web traffic by a good score. Most marketers now know the power of a powerful SEO and the increasing popularity of AI voice assistants such as Siri and Alexa.

A few ways to increase your SEO's are –:

  • Increase your question-based content with words like what and how to rank high on google.

  • Local SEO plays a critical role in mobilizing engine results. Think about finding a local restaurant while you are driving just by using a voice assistant.

  • Cross-channel marketing – collect first-party data from your website for targeting brand efforts.

  • Artificial intelligence has paved new dimensions to enhance technologies and increase in the next 4 to 5 years.

These are not the only trends we should look out for in digital marketing in 2021. A brand would have to try different avenues to build a stronger relationship with their customers and gain their mutual trust.

Digital marketing is going to be the most effective and result-oriented process in the upcoming years.

Factors that will play a massive role in deciding the future of digital marketing-:

  • Mobile marketing-One of the most significant roles to play in the upcoming future. The mobile marketing plan is to understand customer insights and devise better results and campaigns.

  • Video marketing-: according to a survey, video marketing will take 82% of the marketing space. Since it's the quickest way of marketing, customers can reach their favorite brands. As marketing is blooming, video marketing is becoming more popular with mobile phones to increase web traffic and customer engagement.

  • Social media marketing -: social media is for the people, of the people, and by the people. Since more than half of the world's population is on social media these days, marketing has become easier than ever before. Now with a touch of one click, you have thousands of brands and catalogs at your service. Mediums like chat, live streams, posts, stories make the content all the more enjoyable.

  • SEO marketing -: you should know that SEO search engines and web marketing have been evolving rapidly. Every minute, millions of searches are done worldwide. Seo trends are increasing at a rapid scalelike link building, SEO scanner, etc.

Well, digital marketing is not only a result Oriented process but also a business-driven objective. Trends may change from time to time and organizations would have to strive accordingly to survive. Digital marketing, in the end, is here to stay. It is not only about marketing or reaching the customers. It only works when you understand every fundamental aspect of it.

Many people try to understand digital marketing as SEO, social media, paid ads, or email marketing, but not the essential core values. Even if someone has got the core foundational learning about the matter, it doesn't guarantee you infinite results.

Nonetheless, digital marketing is here to stay and rule the basics of marketing strategies in the upcoming future. Organizations need to learn new tricks with each passing day to sustain in the market.

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