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  • Writer's pictureAnant Mishra


The coronavirus pandemic has had a scathing effect on society, the economy, and communities, invoking powers of resilience in them that they never guessed they had. An absolute example of what we mean by the abstract concept of disruption is the idea that expresses the difference between the past from the future.

Disruption is not a new phenomenon. It is what drives the business, people, workforce, and organizations. It can be identified as the motor of economic growth. The coronavirus pandemic has destroyed all incremental business models and existing business values. After this quick break from our everyday habits, it has become difficult for us to extrapolate experiences.

It is not like businesses were not aware of the disruptive process and creative dynamics before. The era of digitalization, data analytics, robots, and artificial intelligence have pretty much brought a disruptive wave way long before the pandemic.


The pandemic has shocked the communities worldwide and made them realize the horror of uncertainty and vulnerability against the unprevented and unpredictable forces of nature against which we can do so little. The coronavirus has harshly shown the world economies that they are not geared enough to tackle these short-term interruptions. On the contrary, the long-term restorations of resources for crises and disasters seemed to be neglected. The shortage of intensive care units, medical facilities, and medications is a primary example of this.

Although this time, globalization is of no use. In an event like this, economies worldwide have crashed, growing a similar situation of shortage and inflation. Since the governments are primarily concerned with their citizens, they cannot easily divert the resources and surplus. This has led to the closure of borders, halting of airways, global trade restrictions, and crowd movements. What has been the savior in today's time is digitalization. From data transfer to home offices and conference calls, digitalization has taken the world with the swing. The COVID-19 has affected small and large businesses brutally. We have to take ownership of the innovations and disruptive ideas that will unduly change our profession.


Our world has now been connected for decades. Through a collaborative effort, we have achieved everything that we never thought we could. This is remarkable for increasing efficiency, but it causes a significant threat to the people around the world too. The increase in mobility is a primary cause of acceleration in the virus.

With the ever-increasing pandemic and disease outbreaks, organizations need to take specific measures to protect their employees' health and safety.

1. Find business alternatives and continuation in business-:

At the initial signs of a pandemic, check out your business's continuity plan and all the pandemic procedures to secure your employees and ensure that your organization is ready for something like this. Decisions should be made, keeping in mind the various situations and consequences that may follow them. Identify the process, people, and technologies that may cause the most significant impact on the organization's working process and implying strategies that could minimize the disruption. This could include a more flexible workspace, outsourcing, commuting services, and talking with your suppliers beforehand to ensure prevention during a breakdown.

2. Effective communication between all your stakeholders-:

You should be crystal clear on the plans, procedures, measures you shall adopt to tackle a pandemic, including the internal and external stakeholders. Educate everyone about your pandemic procedures and make sure everyone is aware of what to expect.

3. Prepare your physical workspace-:

Revisit your physical workspace to know the eminent transmission points like small rooms, shared desks, and personal areas. Increase the extent of office sanitization and medical equipment to ensure maximum safety for your employees. Also, review your work from home policies.

4. Contact the local medical aid-:

Always have an emergency preparedness coordinator at your local hospital to provide health assistance in times of crisis.

In a matter of months, the coronavirus pandemic has stretched the limits of how far an organization's work procedures could stretch. It's impossible to forecast the long-term implications of the massive shift to the trend of remote work. Although we will all emerge from this period, we still miss the face-to-face interactions we had with each other. One thing is for sure, workplace strategists have an imperative role in the future, as they shall bring us together to ideate, produce, and inspire one another.

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