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  • Writer's pictureAnant Mishra

What is Creative Branding?

Marketing is about a good story. For that story to become a hit, you need a face that represents your vision. Branding acts as the face of your company. It is about creating an image of your brand in the minds of the people. Your customers identify your product with the perception that is conveyed through branding.

Branding is a means to pitch a customer a dream that they would like to subscribe to. Successful businesses have always been dependent on good branding and the trust they have earned from the customers. Business is about people, and faith is its foundational unit.

These are testing times. The pandemic wave has engulfed many companies. To stand up with the test of time, your business must retain your customers’ trust and efficient branding helps your business just with that. The threat of high competition is making businesses highly aware of the promise of branding. There are various means of going about effective branding. Remember that you need your company to have a competitive edge in the market.

Below is the list of some creative ways of branding for your business-:

  1. Re-establishing your social media strategy- Social media can be a boon for your business. Social media presence is highly imperative for a business, especially if it’s a small business or a startup. They open you to a large pool of customers and ample opportunities at once. Traditional marketing can become redundant after a time, but social media marketing helps you connect to different communities and people and help your business gain mileage. Besides, social media could be the perfect way to showcase the brand’s personality so that consumers find it relatable, evoking.

  2. Attractive packaging- Branding is about image perception. Your customers will identify with your company through your product packaging. Packaging must be beautiful and memorable enough to draw attention. Companies often don’t give much credit to their product packaging and allow themselves to lose potential customers due to any doubts they might have. So, do not look at packaging as merely a label with information, but try to make it attractive.

  3. Start blogging about what you do- Writing blogs about your business will give you a sense of authority in your industry. Termed as one of the practical branding ideas, blogging keeps your customers about your business operations. Keep posting some images or text to engage with your customers. Make sure that your post tries to solve queries related to your business. This will help your organization create a bond with your customers. Make sure that you use attractive images and texts in your blog to engage a lot of potential customers.

  4. Create a unique logo- Logo acts as the face of your company. It is what attracts people to your brand. Business owners often take symbols as merely a simple design and don’t focus on them. People identify your perception with your logo. For ex- the logo of McDonald’s identifies itself as the face of the food industry. So, revisit your brand logo if you think the existing one is insufficient to create a lot of demand and attract customers.

  5. Promote through e-mail marketing- Try to include e-mail marketing in your promotional strategies. Create a professional e-mail wherein you could send information or updates about your products and services and engage with your customers via feedback.

Branding is about creating perception and selling your trust. When an employee works for a highly branded organization, he feels more satisfied with his work. Branding increases job satisfaction. While doing branding, use a lot of attractive texts, images, and blogs to engage with your customers so that you can build a relationship of trust and efficiently convey your message. Branding is imperative at LiaisonIT and approves of providing the best experience to our clients and hope to build communities together.

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