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  • Writer's pictureAnant Mishra

Why is a Website Important During a Pandemic?

What started as a catastrophe for China is now tightening its hold. With this affecting 208 countries and territories, COVID-19 seems to have a far-reaching consequence. This will be beyond the spread of the disease and efforts to quarantine it.

As the pandemic has spread around the globe, concerns have shifted from supply-side manufacturing issues to decreased business in the services sector. In times like these, we must undertake steps to cope with the economic fallout due to the virus. One of them is having a website.

93% of the business starts with a search engine search. Most of the people nowadays shop from markets that have a base online. So with 93% business depending on the search engine, you not having a website implies that you’re only selling 7% of your business. That’s right; you’re reducing your potential sales to 7%. Besides that, having a website gives the customer a sense of reliability. For instance, if a customer is looking at your profile to buy something and find out that you don’t have a website they’ll write you off as mismanaged. Many people don’t have the same thought, but around 80% of people have a bad opinion about businesses not having websites. Coming down to the need of the hour. How is a website marking its importance during COVID-19? In a few weeks, we saw meetings and conferences canceled, theaters and cafe's shutter. People are looking for ways to cut close/physical contact resulting in a strategic change in business operations. The lockdown has increased social interactions and having a website is of critical importance in sales and marketing orders. This way we can see that your business doesn’t come to a standstill and there is always a way of gathering customers. Having a website builds trust and keeps the customers engaged. It gives them a sense of togetherness and validates your presence in their lives. Having a website also strengthens customer loyalty as they feel like you’re there for them, adjusting to the calamity, diversifying sales and coming out strong.

One such instance is how Zomato has now promised to not only deliver food but also groceries. Many websites are also coming up with tasks and campaigns for their customers to keep them entertained during the quarantine period. This tends to secure customer relationship with your business. And it isn’t the IT industry that is trying to grab hands on profit, designers, musicians and a lot of automobile industries are trying their best to come up with ideas to keep their customer relationship intact. Besides that, websites offering online classes for universities and work from home functions for offices, have seen a significant rise in users during the ongoing pandemic making their profits cross benchmarks. We must understand that unique circumstances provide opportunities for special offers... Many people are at home browsing, looking for discounts to save money during this time of unrest, and by having a website you’ll only pave ways for your revenues to keep flowing.

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